A smart cyclist once said that it's awfully hard to ride a bike after you've spent an arm and a leg on kit and this is the idea that drives Søciety.
Our aim is to help you look as social or as professional as you need to be, for a fraction of the price you're used to paying.
We refer to ourselves as "serious social riders" and Søciety products are designed to represent this. Social cycling shouldn't mean poorly made, ill-fitting kit and being serious shouldn't mean needing to spend a fortune.
We get it - cycling can be an expensive sport and nothing quite speaks to your personality like the look and feel of a brand new cycling kit. Don’t limit yourself because of excessively high prices.

Likewise, cycling is a sport best performed in a group and the feeling of belonging when paired with exercise can have a significant positive impact on our mental health. That's why we have established the Søciety Søcial Club.  
No matter your level of ability, we know that the local river loop can feel like the journey into Paris on the last day of Le Tour and there's simply no better feeling.
Welcome to Søciety!