{"title":"[JUST LANDED]","description":"\u003cdiv align=\"justify\"\u003e\n  \u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFresh arrivals, new-season colourways and the latest additions to the Søciety collection. Explore the newest cycling apparel and accessories, featuring performance-driven pieces designed for every ride, from daily training to race day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're looking to update your kit rotation or find your next go-to piece, discover what's new at Søciety. New gear, fresh perspectives and more reasons to get out and ride.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"elevate-aero-shoe-covers-white","title":"Elevate++ Aero Shoe Covers [White]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Elevate++ Aero Shoe Covers combine the aerodynamic benefits of our Aero Socks with the protection of our Toe Covers in one streamlined design. Constructed from a high-performance aerodynamic elastane blend, they deliver a close, race-ready fit while helping to reduce drag.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for both speed and practicality, they feature Kevlar toe protection to guard against wear and abrasion in high-contact areas, along with a secure Velcro closure for a stable fit. A custom 50mm internal silicone gripper keeps the covers firmly in place throughout your ride, ensuring consistent comfort without distraction.\u003c\/p\u003e\n\u003cp\u003eLightweight, aerodynamic, and built to handle cool, variable conditions, the Elevate++ Aero Shoe Covers offer the perfect balance of speed, protection, and refined style.\u003c\/p\u003e\n\u003cp\u003eFinished with our trademarke Elevate++ logo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ccenter\u003e\u003c\/center\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"S","offer_id":46659078258860,"sku":"ELE-ASC-WHI-S","price":90.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46659078291628,"sku":"ELE-ASC-WHI-M","price":90.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46659078324396,"sku":"ELE-ASC-WHI-L","price":90.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46659078357164,"sku":"ELE-ASC-WHI-XL","price":90.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46659078389932,"sku":"ELE-ASC-WHI-2XL","price":90.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/aeroshoecovers_e47d4010-52cc-481b-ad30-2c8b811aeee7.jpg?v=1791343632"},{"product_id":"mens-elevate-short-sleeve-jersey-navy","title":"Mens Elevate++ Short Sleeve Jersey [Navy]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"XS","offer_id":46802568052908,"sku":"ELE-MSS-NAV-XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802568085676,"sku":"ELE-MSS-NAV-S","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802568118444,"sku":"ELE-MSS-NAV-M","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802568151212,"sku":"ELE-MSS-NAV-L","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802568183980,"sku":"ELE-MSS-NAV-XL","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802568216748,"sku":"ELE-MSS-NAV-2XL","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802568249516,"sku":"ELE-MSS-NAV-3XL","price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/MenselevateSSNavyfront.jpg?v=1791439369"},{"product_id":"mens-elevate-short-sleeve-jersey-silver","title":"Mens Elevate++ Short Sleeve Jersey [Silver]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"XS","offer_id":46802631491756,"sku":"ELE-MSS-SIL-XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802631524524,"sku":"ELE-MSS-SIL-S","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802631557292,"sku":"ELE-MSS-SIL-M","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802631590060,"sku":"ELE-MSS-SIL-L","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802631622828,"sku":"ELE-MSS-SIL-XL","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802631655596,"sku":"ELE-MSS-SIL-2XL","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802631688364,"sku":"ELE-MSS-SIL-3XL","price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/mens_elevate_SS_Silver_front.jpg?v=1792071783"},{"product_id":"mens-elevate-long-sleeve-jersey-chalk","title":"Mens Elevate++ Long Sleeve Jersey [Chalk]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps \u003cimg\u003e\u003cimg\u003eyou cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"XS","offer_id":46802698633388,"sku":"ELE-MLS-CHA-XS","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802698666156,"sku":"ELE-MSS-CHA-S","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802698698924,"sku":"ELE-MLS-CHA-M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802698731692,"sku":"ELE-MLS-CHA-L","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802698764460,"sku":"ELE-MLS-CHA-XL","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802698797228,"sku":"ELE-MLS-CHA-2XL","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802698829996,"sku":"ELE-MLS-CHA-3XL","price":179.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/MensElevateSSChalkfront.jpg?v=1791440311"},{"product_id":"mens-elevate-long-sleeve-jersey-grey-sage","title":"Mens Elevate++ Long Sleeve Jersey [Dark Sage]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"XS","offer_id":46802705580204,"sku":"ELE-MLS-DAR-XS","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802705612972,"sku":"ELE-MLS-DAR-S","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802705645740,"sku":"ELE-MLS-DAR-M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802705678508,"sku":"ELE-MLS-DAR-L","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802705711276,"sku":"ELE-MLS-DAR-XL","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802705744044,"sku":"ELE-MLS-DAR-2XL","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802705776812,"sku":"ELE-MLS-DAR-3XL","price":179.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/menselevatedarksagefront.jpg?v=1791437570"},{"product_id":"womens-elevate-short-sleeve-jersey-taupe","title":"Womens Elevate++ Short Sleeve Jersey [Taupe]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802709119148,"sku":"ELE-WSS-TAU-2XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802709151916,"sku":"ELE-WSS-TAU-XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802709184684,"sku":"ELE-WSS-TAU-S","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802709217452,"sku":"ELE-WSS-TAU-M","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802709250220,"sku":"ELE-WSS-TAU-L","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802709282988,"sku":"ELE-WSS-TAU-XL","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802709315756,"sku":"ELE-WSS-TAU-2XL","price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/WomensElevateSSTaupefront_a0d49a4e-d8f0-444b-a9e0-2f6bcba401bc.jpg?v=1791856367"},{"product_id":"womens-elevate-short-sleeve-jersey-stone-blue","title":"Womens Elevate++ Short Sleeve Jersey [Stone Blue]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802711249068,"sku":"ELE-WSS-STO-2XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802711281836,"sku":"ELE-WSS-STO-XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802711314604,"sku":"ELE-WSS-STO-S","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802711347372,"sku":"ELE-WSS-STO-M","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802711380140,"sku":"ELE-WSS-STO-L","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802711412908,"sku":"ELE-WSS-STO-XL","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802711445676,"sku":"ELE-WSS-STO-2XL","price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/WomensstoneblueSSfront_5e61c9f9-374f-4d06-a7d3-246f9b8999df.jpg?v=1792071503"},{"product_id":"womens-elevate-long-sleeve-jersey-dark-sage","title":"Womens Elevate++ Long Sleeve Jersey [Dark Sage]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802713870508,"sku":"ELE-WLS-DAR-2XS","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802713903276,"sku":"ELE-WLS-DAR-XS","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802713936044,"sku":"ELE-WLS-DAR-S","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802713968812,"sku":"ELE-WLS-DAR-M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802714001580,"sku":"ELE-WLS-DAR-L","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802714034348,"sku":"ELE-WLS-DAR-XL","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802714067116,"sku":"ELE-WLS-DAR-2XL","price":179.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/womenselevatedarksagefront_392d3fd4-e790-43de-b0cc-0e84d8c20fdf.jpg?v=1791856409"},{"product_id":"womens-elevate-long-sleeve-jersey-rosewood","title":"Womens Elevate++ Long Sleeve Jersey [Rosewood]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"476\"\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"808\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1099\" data-is-last-node=\"\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802716950700,"sku":"ELE-WLS-ROS-2XS","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802716983468,"sku":"ELE-WLS-ROS-XS","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802717016236,"sku":"ELE-WLS-ROS-S","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802717049004,"sku":"ELE-WLS-ROS-M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802717081772,"sku":"ELE-WLS-ROS-L","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802717114540,"sku":"ELE-WLS-ROS-XL","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802717147308,"sku":"ELE-WLS-ROS-2XL","price":179.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/Womens_elevate_LS_Rosewood_front.jpg?v=1792070854"},{"product_id":"mens-elevate-bib-shorts-navy","title":"Mens Elevate++ Bib Shorts [Navy]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003c\/a\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802739167404,"sku":"ELE-MBS-NAV-2XS","price":259.0,"currency_code":"AUD","in_stock":false},{"title":"XS","offer_id":46802739200172,"sku":"ELE-MBS-NAV-XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802739232940,"sku":"ELE-MBS-NAV-S","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802739265708,"sku":"ELE-MBS-NAV-M","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802739298476,"sku":"ELE-MBS-NAV-L","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802739331244,"sku":"ELE-MBS-NAV-XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802739364012,"sku":"ELE-MBS-NAV-2XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802739396780,"sku":"ELE-MBS-NAV-3XL","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/menselevatenavyfront.jpg?v=1791347675"},{"product_id":"mens-elevate-bib-shorts-marine-green","title":"Mens Elevate++ Bib Shorts [Marine Green]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003c\/a\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802744213676,"sku":"ELE-MBS-MAR-2XS","price":259.0,"currency_code":"AUD","in_stock":false},{"title":"XS","offer_id":46802744246444,"sku":"ELE-MBS-MAR-XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802744279212,"sku":"ELE-MBS-MAR-S","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802744311980,"sku":"ELE-MBS-MAR-M","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802744344748,"sku":"ELE-MBS-MAR-L","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802744377516,"sku":"ELE-MBS-MAR-XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802744410284,"sku":"ELE-MBS-MAR-2XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802744443052,"sku":"ELE-MBS-MAR-3XL","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/menselevatemarinefront.png?v=1791899030"},{"product_id":"mens-elevate-bib-shorts-stone-grey","title":"Mens Elevate++ Bib Shorts [Stone Grey]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003c\/a\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802748244140,"sku":"ELE-MBS-STO-2XS","price":259.0,"currency_code":"AUD","in_stock":false},{"title":"XS","offer_id":46802748276908,"sku":"ELE-MBS-STO-XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802748309676,"sku":"ELE-MBS-STO-S","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802748342444,"sku":"ELE-MBS-STO-M","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802748375212,"sku":"ELE-MBS-STO-L","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802748407980,"sku":"ELE-MBS-STO-XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802748440748,"sku":"ELE-MBS-STO-2XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802748473516,"sku":"ELE-MBS-STO-3XL","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/mensstonegreyfront.jpg?v=1791346169"},{"product_id":"womens-elevate-bib-shorts-navy","title":"Womens Elevate++ Bib Shorts [Navy]","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802826690732,"sku":"ELE-WBS-NAV-2XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802826723500,"sku":"ELE-WBS-NAV-XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802826756268,"sku":"ELE-WBS-NAV-S","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802826789036,"sku":"ELE-WBS-NAV-M","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802826821804,"sku":"ELE-WBS-NAV-L","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802826854572,"sku":"ELE-WBS-NAV-XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802826887340,"sku":"ELE-WBS-NAV-2XL","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/womenselevatenavyfront.jpg?v=1791440551"},{"product_id":"womens-elevate-bib-shorts-marine-green","title":"Womens Elevate++ Bib Shorts [Marine Green]","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802828165292,"sku":"ELE-WBS-MAR-2XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802828198060,"sku":"ELE-WBS-MAR-XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802828230828,"sku":"ELE-WBS-MAR-S","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802828263596,"sku":"ELE-WBS-MAR-M","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802828296364,"sku":"ELE-WBS-MAR-L","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802828329132,"sku":"ELE-WBS-MAR-XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802828361900,"sku":"ELE-WBS-MAR-2XL","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/womenselevatemarinefront_9b390969-4c2d-405b-aa85-6fd21aaa0630.jpg?v=1791899241"},{"product_id":"womens-elevate-bib-shorts-stone-grey","title":"Womens Elevate++ Bib Shorts [Stone Grey]","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca rel=\"noopener\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":46802829803692,"sku":"ELE-WBS-STO-2XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":46802829836460,"sku":"ELE-WBS-STO-XS","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46802829869228,"sku":"ELE-WBS-STO-S","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46802829901996,"sku":"ELE-WBS-STO-M","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46802829934764,"sku":"ELE-WBS-STO-L","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46802829967532,"sku":"ELE-WBS-STO-XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46802830000300,"sku":"ELE-WBS-STO-2XL","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":46802830033068,"sku":"ELE-WBS-STO-3XL","price":259.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/womenselevatestonegreyfront.jpg?v=1791440474"},{"product_id":"elevate-pro-bottle-750ml","title":"Elevate++ Pro Bottle [750ml]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cp\u003eCycling is thirsty work so stay hydrated with the Elevate++ Pro Bottle. These 750ml quality bottles feature a leak proof, high-flow, pull top rubber mouth piece and a BPA free, easy to squeeze body.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"750ml","offer_id":47078027362476,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/elevageprobottle7503_f2d2119e-dea5-4f62-9c44-6dca8866dc3d.jpg?v=1789555304"}],"url":"https:\/\/www.societycycling.com\/en-us\/collections\/just-landed.oembed","provider":"Søciety","version":"1.0","type":"link"}