{"title":"[GRAVEL WORLD CHAMPIONSHIPS]","description":"\u003cdiv align=\"justify\"\u003e\n\u003cp\u003e\u003cstrong\u003eCongratulations on qualifying! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis year, the UCI Gravel World Championships are coming to Nannup, Western Australia, right here in our own backyard.\u003c\/p\u003e\n\u003cp\u003eFor Western Australian riders, these are roads and trails you know well. You've ridden these paths countless times. You know every turn, every climb, every descent, and every challenge that lies ahead.\u003c\/p\u003e\n\u003cp\u003eOur Team Australia kit for this year's World Championships pays tribute to the breathtaking landscapes that make the South West one of the world's most iconic gravel-riding destinations. While you'll experience much of its beauty through tired eyes and gritted teeth, the region has a way of leaving a lasting impression long after the finish line.\u003c\/p\u003e\n\u003cp\u003eAs you line up to represent Australia on home soil, do it in kit crafted by one of the country's most trusted cycling apparel brands.\u003c\/p\u003e\n\u003cp\u003eRide with pride. Ride for Australia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou've got this. \u003c\/strong\u003e \u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"2026-uci-gwc-jersey-aus-national","title":"2026 UCI GWC Australian Jersey","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eCongratulations on qualifying! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis year, the UCI Gravel World Championships are coming to Nannup, Western Australia, right here in our own backyard, and we are proud to offer this Australian National Jersey for non-elite riders.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"476\" data-start=\"63\"\u003e\u003cimg\u003e\u003cimg\u003eTake your ride to the next level with the Elevate++ jersey, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this jersey keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp data-end=\"808\" data-start=\"478\"\u003eFeaturing a YKK easy-slide exposed zip, adjusting ventilation on the go is effortless. The valuables zip pocket keeps essentials secure, while reflective tabs enhance visibility for early morning or late-night rides. The 47mm non-slip silicone power band ensures the jersey stays in place, no matter the terrain.\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-end=\"1099\" data-start=\"810\"\u003eTailored in our signature Elevate fit, the Elevate++ jersey offers a sleek, close-to-body feel that moves with you. Subtle low-profile accents add a refined touch to this high-performance piece. Ride in confidence, knowing your kit is designed to perform as hard as you do.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"Mens \/ 2XS","offer_id":46332385263788,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ XS","offer_id":46332366815404,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ S","offer_id":46332366848172,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ M","offer_id":46332366880940,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ L","offer_id":46332366913708,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ XL","offer_id":46332366946476,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ 2XL","offer_id":46332366979244,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ 3XL","offer_id":46332367012012,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 2XS","offer_id":46332385296556,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ XS","offer_id":46332379791532,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ S","offer_id":46332379824300,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ M","offer_id":46332379857068,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ L","offer_id":46332379889836,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ XL","offer_id":46332379922604,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 2XL","offer_id":46332379955372,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 3XL","offer_id":46332379988140,"sku":null,"price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/GWCJersey.jpg?v=1780477468"},{"product_id":"2026-uci-gwc-bib-shorts-aus-national","title":"2026 UCI GWC Australian Bib Shorts","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp\u003e\u003cstrong\u003eCongratulations on qualifying! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis year, the UCI Gravel World Championships are coming to Nannup, Western Australia, right here in our own backyard, and we are proud to offer these Australian National Bib Shorts for non-elite riders.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\" rel=\"noopener\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e\u003ca href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" aria-describedby=\"a11y-new-window-external-message\" target=\"_blank\"\u003e\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_HP_Paris_Mens.png?v=1770542195\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\"\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e","brand":"Søciety","offers":[{"title":"Mens \/ 2XS","offer_id":46332409249964,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ XS","offer_id":46332409282732,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ S","offer_id":46332409315500,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ M","offer_id":46332409348268,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ L","offer_id":46332409381036,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ XL","offer_id":46332409413804,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ 2XL","offer_id":46332409446572,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ 3XL","offer_id":46332409479340,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 2XS","offer_id":46332455387308,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ XS","offer_id":46332455420076,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ S","offer_id":46332455452844,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ M","offer_id":46332455485612,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ L","offer_id":46332455518380,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ XL","offer_id":46332455551148,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 2XL","offer_id":46332455583916,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 3XL","offer_id":46332455616684,"sku":null,"price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/GWCBibShorts.jpg?v=1780477438"},{"product_id":"2026-uci-gwc-skin-suit-aus-national","title":"2026 UCI GWC Australian Skin Suit","description":"\u003cdiv align=\"justify\"\u003e\n\u003cp\u003e\u003cstrong\u003eCongratulations on qualifying! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis year, the UCI Gravel World Championships are coming to Nannup, Western Australia, right here in our own backyard, and we are proud to offer these Australian National Bib Shorts for non-elite riders.\u003c\/p\u003e\n\u003cp\u003eTake your cycling performance to the next level with our Søciety Skin Suit, engineered for ultimate performance and comfort. Designed with a breathable checkerboard mesh body fabric, this fabric keeps you cool and dry, even during intense efforts. The low-profile collar ensures an aerodynamic fit, while the lightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/p\u003e\n\u003cp\u003eThe legs are crafted from a hard-wearing and stretchable pre-dyed compression fabric, these skins suits are built to withstand the toughest rides. The fabric provides a comfortable and supp\u003cimg\u003e\u003cimg\u003eortive fit, helping to reduce muscle fatigue and improve overall performance. Finished with long lasting, high-density, 70mm leg grippers, featuring high quality anti-slip so they are designed to stay in place, ensuring they won't warp, stretch or shift during your ride.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of these bib shorts is the Elastic Interface Italian chamois made from EIT ECO X-Fifty with REPCO construction. The high-density chamois is designed to provide maximum comfort, no matter how long your ride is. Elastic Interface are world leaders in chamois technology and Søciety are pleased to once again be partnering with the world’s best. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv align=\"justify\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eThe Søciety Skin Suit features:\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eBreathable checkerboard mesh body fabric, this fabric keeps you cool and dry, even during intense efforts\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eLightweight ribbed sleeves and back pocket provide flexibility without sacrificing durability.\u003c\/li\u003e\n\u003cli\u003eAmple rear pockets and high-stretch panels for convenience and comfort.\u003c\/li\u003e\n\u003cli\u003eDurable, pre-dyed compression fabric on the legs\u003c\/li\u003e\n\u003cli\u003eComfortable, supportive fit that reduces muscle fatigue and boosts performance.\u003c\/li\u003e\n\u003cli\u003eHigh-density, 70mm anti-slip leg grippers\u003c\/li\u003e\n\u003cli\u003eElastic Interface Italian chamois\u003c\/li\u003e\n\u003cli\u003eYKK® Zip\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Mens.png?v=1770542254\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/EIT_Ronde_HP_Womens.png?v=1770555004\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e","brand":"Søciety","offers":[{"title":"Mens \/ 2XS","offer_id":46332616671404,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ XS","offer_id":46332616704172,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ S","offer_id":46332616736940,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ M","offer_id":46332616769708,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ L","offer_id":46332616802476,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ XL","offer_id":46332616835244,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ 2XL","offer_id":46332616868012,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Mens \/ 3XL","offer_id":46332616900780,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 2XS","offer_id":46332635775148,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ XS","offer_id":46332635807916,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ S","offer_id":46332635840684,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ M","offer_id":46332635873452,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ L","offer_id":46332635906220,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ XL","offer_id":46332635938988,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 2XL","offer_id":46332635971756,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true},{"title":"Womens \/ 3XL","offer_id":46332636004524,"sku":null,"price":349.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/GWCSkinSuit.jpg?v=1780477413"},{"product_id":"2026-uci-gwc-gloves-aus-national","title":"2026 UCI GWC Australian Gloves","description":"\u003cdiv align=\"justify\"\u003e\n\u003cp\u003e\u003cstrong\u003eCongratulations on qualifying! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003eThis year, the UCI Gravel World Championships are coming to Nannup, Western Australia, right here in our own backyard, and we are proud to offer these Australian National gloves for non-elite riders.\u003c\/p\u003e\n\u003cp\u003eRide in comfort and style with our Classic Gloves. 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