{"title":"THUMBS UP RACING","description":"\u003cp\u003eAny information can be included here.\u003c\/p\u003e","products":[{"product_id":"tur-2025-bib-shorts","title":"TUR 2025 Bib Shorts","description":"\u003cdiv\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cp class=\"MsoNormal\"\u003ePerfected through extensive testing \u0026amp; crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExperience next-level comfort and performance with the Elevate++ Bib Shorts, crafted for serious cyclists who demand both style and functionality. Made from a premium nylon\/elastane blend, these bibs offer the perfect balance of durability and flexibility, ensuring all-day comfort on long rides.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe super sticky seamless grippers are finished with a custom silicone injected design provide a secure fit without pinching or irritation, while the flat-lock stitching throughout minimizes chafing for a smooth, second-skin feel. The Søciety branded shoulder straps and comfortable mesh brace offer lightweight support and enhanced breathability, keeping you cool in any conditions.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of these elite bib shorts is the cutting-edge Elastic Interface Italian chamois with EIT ECO X-Fifty and REPCO construction, setting the industry standard for racing comfort. The high-density chamois is designed to offer maximum support, ensuring that you remain in top form throughout your race. As Søciety continues to collaborate with leaders in chamois technology, you can be confident that your bib shorts are designed for exceptional performance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned in our signature Elevate fit, these bib shorts contour to your body for an aerodynamic profile. Subtle low-profile accents add a refined touch, making the Elevate++ Bib Shorts as stylish as they are high-performing. Whether you're pushing the pace or cruising in comfort, these bibs are built to go the distance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003eThe Søciety Elevate Bib Shorts feature:\u003c\/b\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eBreathable and stretchable pre-dyed compression fabric (52% Nylon, 48% Elastane)\u003c\/li\u003e\n\u003cli\u003eSuper Sticky seamless silicon injected grippers with custom design\u003c\/li\u003e\n\u003cli\u003eLow-profile accents\u003c\/li\u003e\n\u003cli\u003eIconic screen printed back logo\u003c\/li\u003e\n\u003cli\u003eHigh density, \u003ca aria-describedby=\"a11y-new-window-external-message\" href=\"https:\/\/www.elasticinterface.com\/cycling-pads\/ronde-hp-men\/\" target=\"_blank\"\u003eElastic Interface\u003c\/a\u003e Italian chamois made from EIT ECO X-Fifty with REPCO construction.\u003c\/li\u003e\n\u003cli\u003eComfort tip: Always cold wash before wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/image_971ecf41-4f9e-410e-919e-bf182b3725b9copy_480x480.jpg?v=1699241704\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/Pad_features_480x480.png?v=1622867556\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c!-- --\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":44719719874732,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":44719719907500,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44719719940268,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44719719973036,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44719720005804,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44719720038572,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":44719720071340,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":44719720104108,"sku":null,"price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/Bibs_56ab1963-9644-4d1f-bd10-a4eaf5228aa9.png?v=1756532644"},{"product_id":"tur-2025-ss-jersey","title":"TUR 2025 SS Jersey","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Elevate Jersey - propelling you forward with cutting-edge features that will transform your riding experience.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Elevate Jersey is crafted from a high conforming 4-way stretch fabric that moves with your body, ensuring a snug and comfortable fit. This fabric not only enhances aerodynamics but also provides excellent moisture-wicking properties to keep you cool and dry during intense rides.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned for peak performance, the Elevate Jersey features hex fabric on the sleeves. This strategically placed fabric not only adds a stylish and dynamic element but also enhances airflow and breathability, making your arms feel light and unrestricted.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEquipped with exposed YKK zippers on both the front and back, the Elevate Jersey offers the ultimate in convenience. Easily regulate your temperature with quick, one-handed adjustments, and enjoy the freedom to vent or seal in heat as needed. The back valuables pocket ensures your more important items are safely stowed on every ride.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe carefully constructed collar ensures a comfortable fit and prevents chafing during extended rides. No more distractions and focus on what truly matters - your performance.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSafety is paramount, especially during low-light conditions. The Elevate Jersey features strategically placed reflective tabs to make sure you're seen by others on the road, enhancing your safety while maintaining your sleek style.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNo more annoying jersey ride-up! The 47mm anti-slip power band guarantees that your jersey stays perfectly in place, no matter how intense your ride becomes.  \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":44719722561708,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":44719722594476,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44719722627244,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44719722660012,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":44719722692780,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44719722725548,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":44719722758316,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":44719722791084,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/SSjersey.png?v=1756532778"},{"product_id":"tur-2025-skin-suit","title":"TUR 2025 Skin Suit","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIntroducing the ultimate performance companion for serious cyclists: the Søciety Skin Suit. Engineered with precision and crafted for excellence, this suit combines cutting-edge technology with premium materials to elevate your ride to new heights.\u003c\/p\u003e\n\u003cp\u003eDesigned for aerodynamics and moisture management, the suit features a meticulously woven body that enhances airflow and efficiently wicks away sweat, keeping you cool and dry even during intense efforts. The woven, set-in hex sleeves provide unparalleled comfort, ensuring a snug fit that moves with your body.\u003c\/p\u003e\n\u003cp\u003eEquipped with a robust chunky YKK zip, the suit offers easy adjustment and reliable closure. Two generously sized back pockets provide ample storage for your essentials, while a constructed low-profile collar enhances comfort and reduces irritation.\u003c\/p\u003e\n\u003cp\u003eCrafted from hard-wearing, stretchable pre-dyed compression fabric, the shorts are built to withstand the rigours of competitive cycling. Flat lock stitching enhances durability and reduces chafing, ensuring a smooth, irritation-free experience.\u003c\/p\u003e\n\u003cp\u003eThe suit’s long-lasting, high-density 70mm leg grippers feature top-quality anti-slip technology, engineered to remain securely in place throughout your ride. Designed not to warp, stretch, or shift, they provide dependable support and stability.\u003c\/p\u003e\n\u003cp\u003eAt the core of the bib shorts lies the Elastic Interface Italian chamois, made from EIT ECO X-Fifty with REPCO construction. Renowned for its high-density padding and ergonomic design, this chamois delivers maximum comfort, no matter the duration of your ride. Elastic Interface stands at the forefront of chamois technology, underscoring our commitment to partnering with the best in the industry.\u003c\/p\u003e\n\u003cp\u003eExperience the pinnacle of cycling performance with the Søciety Race Suit – where innovation meets endurance, and every detail is crafted for champions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":44719725379756,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":44719725412524,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44719725445292,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44719725478060,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44719725510828,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44719725543596,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":44719725576364,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":44719725609132,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/skinsuit.png?v=1756533004"},{"product_id":"tur-2025-vest","title":"TUR 2025 Vest","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e The 2024 TUR cycling vest is the perfect layering option for when you're riding in between seasons or just need that extra layer of protection during the coldest months. \u003cbr\u003e\u003cbr\u003eThe premium fabric blend creates protection from the harsh wind on the front, whilst the shape conforming, breathable mesh side and mid-back panels prevent you from overheating on your journey. The double zip provides easy access to your jersey pockets whilst also offering an added ventilation option. \u003cbr\u003e\u003cbr\u003eFinished with three reinforced back pockets with reflective tape for visibility, this vest is your staple layering option that can be transitioned through your journey, or removed and easily stowed in your jersey pocket. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003ePremium fabric shell made from 85% polyester \u0026amp; 15% elastane\u003c\/li\u003e\n\u003cli\u003eBreathable mesh side and mid-back panels made from 90% polyester \u0026amp; 10% elastane\u003c\/li\u003e\n\u003cli\u003eHigh quality, chunky YKK double zip\u003c\/li\u003e\n\u003cli\u003eDouble stitched and reinforced back pockets\u003c\/li\u003e\n\u003cli\u003eReflective tape across back pockets for increased visibility\u003c\/li\u003e\n\u003cli\u003eAdded neck tape for comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Søciety","offers":[{"title":"2XS","offer_id":44719731277996,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":44719731310764,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44719731343532,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44719731376300,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44719731409068,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44719731441836,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":44719731474604,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":44719731507372,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/9104\/7084\/files\/vest.png?v=1756533097"},{"product_id":"tur-2025-thermal-jersey","title":"TUR 2025 Thermal Jersey","description":"\u003cdiv align=\"justify\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003eDesigned to keep you warm even when the temperature drops, these long sleeve thermal jerseys are the perfect winter item. 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